FYI, Buyers are liars!
When I first heard this idea from one of my mentors that “buyers are liars,” I was triggered every which way from Sunday.
What do you mean I don’t know what I want?
Do you think I’m lying to myself about what I desire?
And then I realized...after telling my ego to chill TF out...yeah, I’m guilty of lying to myself too when I buy.
Less now, after several years of reshaping my money mindset, I was totally a giant liar-face to myself when I signed up for my first coach and coaching certification program.
I THOUGHT what I wanted was the certificate.
I THOUGHT I wanted the fancy pants credentials.
I THOUGHT I wanted the validation of someone saying “here’s a piece of paper that gives you legitimacy to coach.”
I THOUGHT I needed the “how” of other people’s processes to be able to coach.
When honestly…
I just wasn’t trusting myself enough to do the dang thing in the first place.
Don’t get me wrong, having the processes of NLP, Time Line Therapy, and hypnosis and the credentials to back it up did help me.
BUT, BUYING - OR IF YOU WANT TO USE PROPER COACHING INDUSTRY JARGON “INVESTING IN” - MY FIRST COACHING CERTIFICATION PROGRAM AND MY FIRST COACH WAS NEVER ABOUT THE PROGRAM THOUGH.
It wasn’t what moved the needle - not really.
What did was me BACKING MYSELF.
It was me taking the action and TRUSTING in those action steps I was taking...
…Like making the investment in myself.
…Like dropping $5000 on a credit card (when I was already $35,000 in debt at the time)
…Like canceling all my paid Pilates clients to not get paid for 10 days while I got certified.
…Like me choosing to drive to Vegas 2 weeks later.
…Like me doing this all RIGHT AFTER finding out I was pregnant with Declan.
None of it made sense. This was not a logical or a rational step.
But then again, quantum leaps never are.
It was my TRUST that I had the ability to figure it out.
It was the investment in myself that was my act of COURAGE.
It was me leaning into INTUITION and VISION of what I wanted to create and make of my life and NOT backpedaling, self-sabotaging, or sending myself on a guilt trip like I had so many times before with all the “logical” reasons as to why this sounded absolutely bananas.
It was the ACTION steps that said, “Hey Universe, this is my dream, and THIS is how I choose to show up for it.”
IT WAS THE LINE IN THE SAND THAT MY SOUL NEEDED TO START SHIFTING NOW INTO THE FUTURE SELF I DESIRED TO BECOME.
It wasn’t about the fucking “HOW.” (HINT: it never is)
What my SOUL really knew I needed was an awakening.
An awakening of re-learning how to TRUST myself.
A remembrance of how to BACK MYSELF.
A belief in my own ability to FIGURE IT OUT.
And the COURAGE to take ownership of my life.
And through TAKING THE ACTION to BACK MYSELF the Universe responded accordingly with a complete life change.
I left my job teaching Pilates 3 months later to completely go full-time entrepreneur.
I started taking courageous action and manifesting clients for my business out of nowhere.
I transformed and healed my relationship with my parents with boundaries for my dad’s sobriety.
And I defied the doctor’s beliefs and had my son my way - naturally with no drugs within 24 hours.
I chose to BACK MYSELF.
That’s what I was buying into.
It’s never about the program.
It’s never about the product.
It’s never about the service.
It’s never about the coach.
MY SOUL WAS DYING TO REMEMBER WHAT IT FELT LIKE TO TRUST MYSELF AGAIN.
To trust my intuition.
To trust those gut hits that don’t make logical sense - like ya know, packing for 3 weeks for a trip and ending up staying in the country for 3 years.
Looking externally for something - a coach, a program, a trainer, heck permission - to validate what’s inside stirring in you only leaves you with a scapegoat and someone or something to blame when you haven’t connected the dots already.
The dots being that you CHOSE this path. You CHOSE to be here.
Your SOUL led you here to either…
A) Learn the long hard way from repeating the pattern of doubt, shame, blame, for eons and lifetimes
or…
B) Learn from the wisdom of making the conscious choice to learn and lean in from every choice you make.
What if you TRUSTED in that choice?
What if you just cut through all the B.S. and TRUSTED what’s already inside you?
What if the ONLY REASON you needed to lean into those intuitive nudges to go there, buy this, do that thing, sign up for that workshop was that your SOUL is BEGGING to go to the next level?
What if that alone was enough?
Remember, your reign is now.
P.S. This is an oldie but a goodie episode that I dive DEEP into one of the oldest sales excuses in the book - “I need to talk to my husband about it.”
Whether you have a husband or not, this is a buyers-lie that is ROBBING you of your power. Listen to this episode of The Princess and the B Podcast to learn why.
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