The #1 reason why people hire you.
“Why would anyone want to hire me? There are so many others in my industry. I just feel like I don’t compare.”
“You’re right,” I said.
Her mouth dropped open. I don’t think my client was expecting me to agree with her when she was so used to me challenging her excuses.
“Your industry is rapidly growing,” I continued, ”And, yes, there are definitely people way ahead of you, making more money, with larger followings.”
“So how do I break through?” she asked. I could feel her frustration through the Zoom screen.
“Perhaps that’s the wrong question. Let me ask you this...
Why did you hire me?”
Without even a pause, “Well, your energy, and your background, and how you’ve helped other people. I just felt like you would GET me.”
Look...
I’ve polled enough clients and received enough testimonials to know that it is not about how much money I have made, how many credentials I have earned, how many blogs I put out, how many things I do that is why people work with me.
Never.
In any industry.
Not in pilates.
Not in business.
Not in coaching.
Why do people hire you for your services?
IT’S YOUR ENERGY. IT ALWAYS IS.
“Her energy is contagious.”
"Kimberly's positive attitude and sparkly personality are infectious!
She also has such a positive attitude that is so infectious that you can't help feel invigorated and happy.”
“I chose to work with her because of her no-nonsense attitude and straightforward approach.”
Your energy is your attitude.
Attitude /ˈatɪtjuːd/
(n.) a settled way of thinking or feeling about something
It’s how you THINK and FEEL which translates into how you BE.
IT IS YOUR BEING WHY PEOPLE HIRE YOU, FIRST AND FOREMOST.
Your thoughts, your feelings, how you see the world.
When your energy or your attitude is all clouded by fear, judgment, derision, frustration - it ain’t sexy.
Sure, you can make sales with a judgy-mc-judgerson attitude.
Sure you can even find someone to be attracted to you with a negative mindset.
But, usually…
YOU’LL FIND A MIRROR FOR WHAT YOU’RE PROJECTING OUT INTO THE WORLD.
Perception is projection.
Crappy attitudes attract commiserators.
Sparkly, positive attitudes attract solution-focused action takers.
If you want to attract a new caliber of clients or differentiate yourself in ANY industry it is your ENERGY and your ATTITUDE that you must hone and brand, first.
It’s not about what anyone else in your industry is doing.
IT’S ABOUT HOW YOUR ENERGY, YOUR ATTITUDE, YOUR STANDARDS, YOUR BOUNDARIES ARE YOUR OWN.
Own it.
Own your energy.
Own what makes you different.
And you’ll naturally stand out.
Then, follow these three steps to make your energy naturally more sparkly and more magnetic.
No.1 - Clear Out the Crappy Baggage
The negative emotions, judgments, unkind thoughts about both yourself and others, the complaining, the blaming.
Check yourself on the stories you are telling yourself to justify WHY you don’t have the life or business that you desire.
I guarantee you, your excuses are valid...they just won’t get you new results.
IN ORDER TO GET NEW RESULTS, YOU MUST TAKE NEW ACTION AND STEP INTO A NEW WAY OF BEING.
So next...
No.2 - Get Clear on What Makes Your Your BEST Self
When you are your most HAPPY and JOYFUL and LOVING and SUCCESSFUL self, what do you do on those days? What makes you feel the most alive?
How do you step into those FEELINGS of BEING?
How can you do more of that?
Pretty simple, right?
HOW CAN YOU DO MORE OF THE THINGS THAT LIGHT YOUR SOUL ON FIRE?
Leading to...
No.3 - Act As If Accordingly
It is a bold, courageous act to defy the plagiarized programming, crappy conditioning, and beliefs you may have held onto to become who you desire to be.
It takes heaps of courage to show up differently, to defy those old excuses, and CHOOSE to CREATE yourself, instead of blindly accepting that “that’s just how you are.”
Yes, it will feel weird.
It’s like if you’re used to wearing the Banana Republic button-down cardigans all the time and then you try on some badass studded leather jacket.
It’s going to feel like a whole new style. Because it is.
But FEEL into it.
Experience how those new beliefs make you walk differently, talk differently, think differently.
Allow it to be PLAY instead of PERFECTION.
In that space of play, you will grow, learn, and shift your energy, maybe you even discover a part of yourself you hadn’t tapped into before.
THAT’S THE POWER OF DISCOVERING AND PLAYING WITH NEW LEVELS OF ENERGY - NEW ATTITUDES, NEW WAYS OF BEING, NEW BELIEFS.
Some will make your hips sway more.
Some will make you feel more feisty.
Some will make you feel more girly and playful.
THE POINT IS, DISCOVER A WAY TO SHIFT YOUR ENERGY (AKA YOUR ATTITUDE) THAT WORKS FOR YOU.
Sometimes this looks like turning off the news.
Sometimes this looks like trying no TV for a week.
Sometimes this looks like setting a goal for your team to do 10% more lead generation activities.
PLAY WITH YOUR HABITS TO SHIFT YOUR ATTITUDE, TO TRY NEW ATTITUDES, AND THUS TRY ON A WHOLE NEW WAY OF BEING.
Remember, your reign is now.
P.S. Speaking of a whole new way of being - I’ve got a BRAND, SPANKIN' new 1:1 coaching package that is just for you if you’re...not...quite...making...6-figures...YET (keyword) in your business…
But you know you can.
You’re just not sure of HOW.
This coaching package is night/day different than my other coaching packages that are $10K-$40K to work with me.
BECAUSE I KNOW THAT WHEN YOU’RE NOT YET MAKING 6-FIGURES IN YOUR BUSINESS, INVESTING THAT MUCH MONEY FEELS UNREASONABLE AND PRACTICALLY IMPOSSIBLE.
This is the LOWEST priced 1:1 package I had ever had since 2017.
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If you’re ready to go ALL-IN…
If you just need a bit of strategy to scale…
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It is my soul + sole desire to help more good-hearted, mission-minded, purpose-driven, conscious leaders make more money so that they can make more impact.
THAT is how I believe, we will truly change the world.
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