The Biggest Mistake Business Owners Make when Starting a Podcast
Having coached leaders and entrepreneurs for the past 5 years, I have seen a direct correlation of income to the amount of time the leader is spending in their zone of genius.
So let’s say, for example, your zone of genius is sharing your story and connecting in a powerful transformative interview. BOOM! That is one money-making hour of depth, transformation, and relationship building that could turn into a client, a referral, a strategic partner, an affiliate, a customer!
YOU FEEL ALIVE, INVIGORATED, EMPOWERED COMING OUT OF THAT INTERVIEW, BUZZING FROM BEING IN A STATE OF EASE AND FLOW - THAT’S HOW YOU KNOW YOU’RE IN YOUR ZONE OF GENIUS.
But then…
Because you have your own podcast…
And you don’t have a team or an editor…
You spend 10 hours editing your podcast, which…if we’re being honest…is in your Zone of competence.
Meaning, you CAN do it.
You’re OKAY at doing it.
You’ve LEARNED how to do it.
…But, when you do it, after those 10 hours you feel drained. Tired. Half-dead.
Compared to how you felt coming off of that interview, where you felt invigorated, excited, and alive.
That’s 1 hour of genius zone work to 10 hours of a zone of competence work.
1:10 - think that’s a good ratio?
Meanwhile…
Because you spent those 10 hours NOT in your zone of genius, you lost 10 hours of time to actually BE in your zone of genius!
So the question is…
How much is your time worth?
As a mom of 2 boys under 5, I don’t have 10 Horus of editing time. I’d much rather experience cuddles.
By having your own podcast, and spending 10 hours editing it…
Plus all the time it takes to produce, distribute, and market it…
Making all the audiograms, social media posts, slicing and dicing the episode up to get more people to listen.
That time adds up!
What’s it costing you?
Energetically…AND financially.
LET’S GET INTO THE ENERGY AND THEN WE’LL HIT THE NUMBERS - BECAUSE YOUR VIBRATION (YOUR ENERGY) AFFECTS YOUR FINANCIAL VIBRATION.
So when your energy is drained from doing #allthethings in your business and for your podcast that are NOT in your Zone of Genius - you feel tired, drained, exhausted…and then you don’t have the energy to DO your Genius Zone work.
And, financially…
Let’s say you want to make 6-figures - $100,000 in your business.
That means your time per hour, should you work a 5-day work week for 7 hours a day, for 50-weeks a year (because, of course, you take 2-weeks of vacation, right?) is worth $58/hour.
If you’re spending all your time doing $10/hour tasks, or even $25/hour tasks like creating pretty Canva images or editing a podcast…
You’re only going to be making $17,500 a year to $43,750.
Do those numbers look familiar or similar to what you’re currently making in your business?
The only reason you can’t afford to hire help is that you’re NOT hiring help.
THAT’S WHY IN COMMUNICATION QUEENS WE FLIP THE PODCASTING STRATEGY ON ITS HEAD AND GET YOU DELEGATING OUT ALL THE THINGS THAT ARE NOT IN YOUR ZONE OF GENIUS.
We start getting you on OTHER people’s podcasts
Where other people do the editing.
And other people do the social media posts.
And other people do the marketing.
And other people do the production.
…And YOU get to shine in your Zone of Genius, sharing your stories and serving with your knowledge.
YOU’LL LEARN HOW TO TURN PODCASTING INTO A PROFITABLE SOURCE OF LEAD GENERATION BECAUSE YOU’LL BE OPERATING MORE IN YOUR ZONE OF GENIUS.
Instead of doing all the other things.
And if you have a podcast, don’t worry! You don’t have to give it up. I promise.
I’ll show you how to turn your podcast can play into your Zone of Genius, and how and what to start delegating first.
Communication Queens is only available for the next 5 days: https://www.crownyourselfmembers.com/communication-queens
Remember, your reign is now.
P.S. As a special BONUS, you’ll get to “Steal Our System” get ALL of our podcast-production Trello boards (and delegation strategies) so you can know exactly what to get off your plate to produce your own podcast, so you start profiting from podcasting.
…instead of spending all your time editing.
For all the deets, student results, and to register, join here now: https://www.crownyourselfmembers.com/communication-queens
Enrollment closes in 5 days.
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