What recession?

Uncategorized Nov 09, 2020

Remember back in 2007 when that recession hit?

I had just started freelancing as a Pilates instructor. I was working primarily at one studio and within one year, I had become the highest paid, youngest instructor at the studio.

I went from making smoothies at BodyWorks for $8.75 an hour to a $55,000 year! I was enraptured!

“So this is what big-time feel like?” I thought. Haha.

Awww, what a cute little entrepreneur I was back then.

But here’s the other thought I continued to think that served me POWERFULLY throughout a decade of entrepreneurship.

What recession?

Exactly.

I heard people talking about it. I remember hearing my parents mentioning it a few times. I knew it was something “out there.” I had just simply, consciously or unconsciously, decided it wasn’t going to be IN HERE.

You know, up in my mind.

I was UNAVAILABLE for anything less than profit and prosperity.

And I continued to profit, prosper and work my ass off 10 hours a day, loving what I did…until I didn’t.

I continued to have fully booked classes.

I continued to always have new clients.

I continued to be fully booked with my regulars.

AND WHEN I DECIDED TO START WORKING SMARTER, CREATED MY OWN PRIVATE STUDIO IN BURBANK AND MADE JUST AS MUCH WHILE WORKING HALF THE TIME.

Moral of the story…

There will ALWAYS be people who will pay.

Always.

Period.

There are ALWAYS people who have money. There are ALWAYS people who don’t.

You decide who you want to be.

Beholden to the latest economic trends?

Or a fucking Gladiator who is unavailable for anything less than profit and prosperity?

You decide.

That decision is what HAS to come first. Period.

Before any other move, you make financially in your business, whether you cut costs, or jack up your process, or throw everything on sale.

It is the DECISION - the BELIEF, that is the foundation for everything.

For when you decide that you are unavailable for anything less than profit and prosperity and that decision rings true to your soul, then you will figure out any means necessary to make it work.

This is why ALL of my clients were able to successfully navigate COVID.

They were able to pivot - sure it was challenging, sure there was struggle…but EVERY. SINGLE. ONE. Figured it out.

Some went from $1K months to $25K months.

Others launched memberships.

Others HIRED more people to support them creating even more jobs for others.

YES, IN A RECESSION WHERE PEOPLE ARE LOSING JOBS, MY CLIENTS ARE CREATING JOBS.

That is the power of entrepreneurship.

This is the power of being decisive - making a decision NOW.

Fast.

Taking action.

No holds barred.

Knowing that when you make a decision you are 100% all in - it is done. Period.

You CANNOT be at 90% or even 99% making that decision.

That still leaves room for you to back out of your commitment to yourself.

Just like you wouldn’t want to go into a marriage, where there is some wiggle room for doubt or for it to NOT to work out. That’s a foundation with cracks in it, my friend.

No!

You burn the boats…because there is no dabbling or going back.

You are unavailable for anything less than profit and prosperity.

Decide that now.

And when you do.

Then…

You get people to pay you for your products and services when you are able to deliver more VALUE than the price you are offering.

When I started charging $30,000 for 12 months of private coaching it wasn’t because I felt I was “worthy” of it.

Heck no. (Even though I totally am.)

IT WAS BECAUSE THE PROCESS THAT I PUT MY CLIENTS THROUGH WAS TAKING MANY OF THEM FROM $10K MONTHS TO $50K MONTHS. THEY WERE MAKING THEIR MONEY BACK - AND THEN SOME - IN THE SPAN OF THE FIRST 3 MONTHS!

Now that’s a helluva value and a kickass ROI!

It is your job at the service or product provider (aka business owner/ producer/ creator) to deliver MORE value than the price.

Once you do, you will find people who will pay you when the VALUE is greater than their perceived pain at the price of paying.

If that VALUE of your services outweighs their pain…

THEY WILL PAY.

JUST BECAUSE THE ECONOMY IS IN A RECESSION DOESN’T MEAN YOUR MIND NEEDS TO BE.

Decide now and deliver that value.

P.S. We’ve got LESS than 90 days left in this year and I want you to end this year on a glorious high - to shift your mindset, align you with purpose and get you moving forward RAPIDLY toward your goals in 2021.

This is the time to start doing the work and taking action - NOT waiting till January 1.

Because I guarantee you, my successful clients who are doing $10K, $25K, $50K months - are starting NOW.

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There’s NO timid, tepid, dipping your toes in the water to see if it’s a fit kind of thing.

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THIS IS ONLY FOR MY ACTION TAKERS.

For the unapologetic who want their success, who want their results, and they want it bad enough to tell their excuses to “shove off” because you’ve got shit to do.

Applying now is an exercise ALONE in decisiveness.

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