It boggles my mind when I see this come up in business - stealing customers.
Gasp! Oh no, say it ain’t so!
And not in a “How could someone do that to someone else?”
No, no, no…
It’s in a “how can someone think it’s even possible to “steal” a client?”
Like, do you own them?
Are you their master? And are they your slave?
Because dear Lord, if we head down that road, we’re headed for trouble.
This is a belief that stems 100% from scarcity and fear.
And, really, when you question it, it’s not logical.
I’ve seen this problem pop up from time to time in every industry, and especially with service-based professionals as they cling desperately to their clientele labeling them as “mine” and should they dare consider leaving them, there are gnarly scare tactics thrown their way.
Ummm...yeah, been in those types of relationships and they’re called controlling.
I’ve even had some”#woke” business owners think that Karma is going to “get” someone who’s stolen a client from them - Like a dog.
Sick ‘em, Karma!
Yeah, sorry that’s not the way it works either.
But this is the type of thinking when leaders are focused more on fear than on TRUST.
And, what’s worse…
This is the type of thinking that makes customers want to run for the hills.
The focus is on the wrong thing - CONTROL vs. OWNERSHIP.
You don’t OWN your customers.
You OWN the processes and value that you add to your customers' lives.
If your processes (aka your services) aren’t providing them with the value that they want, they are FREE to go elsewhere.
Remember, no one, not even your customers like to feel controlled.
THAT’S A RELATIONSHIP OF TRUST.
Instead of fearing if some other service provider is going to “steal” your customers, here’s how you build amazing TRUST in a relationship with your customers.
No.1 - Add More Value to Your Customers
This is where your growth mindset as a leader comes into play. Think of all the wonderful ways that you can continue to support your customers.
How can you delight them with what they don’t know they need yet?
How can you support them in ways they don’t realize they need the extra hand-holding?
No.2 - Add More Value to Your Skillset
This is why I am going through an 8-month certification on Trauma Release and Breathwork - because I know my clients need it (and heck, let’s be honest, I like to master and heal my own self from stuff as well.)
Yes, it is adding value to me, AND in doing so, by enhancing who I AM as a leader, as a service provider, as a coach, I am also enhancing the services I can provide for my clients and customers.
And let’s be honest, we’ve all had a little trauma at least in 2020 that can do with being released.
No.3 - Add More Value to Your Team
This is why I love entrepreneurship so much. Because when YOUR COMPANY grows, you have the ability to HIRE people to help them grow. You get to GIVE value (aka some human a job) and you get to GET value.
What can you get off your plate that you don’t need to be doing? What can you start delegating that isn’t in your Zone of Genius?
And then make your team a place where they WANT to be, so while, just like your customers, they CAN leave, but they won’t WANT to.
So now, you tell me….
Have you experienced the scarcity fear that some other business is going to “steal” your customers?
Let me know how this served.
Remember, your reign is now.
P.S. If you’re struggling with comparison, or fearing people “stealing” your clients, then hold up Queen. Because we’ve got a quickie revolution that is coming your way.
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