When Should I Start a Podcast for My Business?

Have you ever delayed on an idea? Maybe you are right now?

Back in 2017, I had the idea for The Princess and the B podcast.

I felt inspired by the title because back then, I didn’t feel AT ALL like the Queen I feel like today (talk about growth, right?)

But, I was new to actually make money in my business…and I was a new mom.

And, frankly, I didn’t have the cash flow or bandwidth to start a podcast.

Fast forward later to 2019, I was a part of a podcast mastermind where I was the only one…without a podcast!

Talk about Imposter Syndrome - ha!

I had no choice. I had to rise to my next level. And so I did.

In 2019 we launched The Princess and the B podcast! Huzzah.

Now, over 170+ episodes later, I still love having a podcast. I love the community it has helped me connect with over the years. I love the medium of podcasting and the intimacy of communication that I get to have with you.

The thing is, when we...

Podcasting Zone of Genius vs. Podcasting Zone of Excellence

This week is a very special week because, on May 20, Communication Queens opens for enrollment.

And we’re celebrating you with an entire 10 days of epic podcasting content.

Whether you already have a podcast of your own, your want to be a guest on other people’s podcasts or you want to learn more about how you can use podcasting as a powerful customer generation strategy, EVERY DAY I’ll be delivering FREE content on Queen TV to show you how.

Today we’re breaking down your podcasting Zone of Genius.

Having coached business owners for the past 5 years, I have seen a DIRECT correlation between the amount of MONEY a business owner is making and the amount of TIME she spends in her Zone of Genius.

NOTICE: I did NOT say the amount of time she spends working IN her business. In fact - and this is going to seem quite counterintuitive to your programming - I’ve seen more business owners make MORE money...

Why Your Podcast isn't Making Money (but You're ALWAYS BUSY!)

Spinning your wheels. Throwing spaghetti against a wall. Producing and putting things out there…AND…

**CRICKETS**

And while crickets suck when it comes to your marketing…

It’s even worse when the crickets don’t CONVERT into sweet sweet dollars in your bank account.

Here’s the thing:

I have seen a direct correlation between the amount of income a business owner is making and the amount of time she is spending in her Zone of Genius.

So when you start a podcast, you’re adding multiple different roles into your business: editor, producer, distributor, marketer.

Podcasts can be a fantastic way to build community.

They can also be a giant time-suck AWAY from you operating in your Zone of Genius.

In this episode of Queen TV, I’m not only going to share monetization strategies to help your podcast make more money, but I’ll also be breaking down why your podcast isn't...

 Start Your Own Podcast vs. Be a Podcast Guest

I’ve worked with a lot of clients in a lot of industries, at a lot of different stages in their businesses over the past 5 years. And ALL of them…and I do mean…ALL of them have wanted to make a bigger impact.

(I only attract the mission-minded, purpose-driven leaders, after all…that’s why YOU’RE here. )

Naturally, having a podcast to help build your brand, so that you can have a platform to reach the masses is incredibly appealing!

But…this is where I see sooo many business owners stumble and fumble.

Because in order to have a podcast, you have to either…

Have a team that can support you in doing #allthethings required to consistently produce episodes
Dedicate a significant amount of time/energy/resources to doing the podcast AND growing your audience

And if you start your podcast at the wrong time in your business, it can be much more of a time-suck than a brand builder.

Now, I...

5 Tips to Be a GREAT Podcast Guest

Just one podcast interview can literally change your life. I’ve been blessed to do over 200+ interviews in just the past 2 years that have led to countless clients, income, and community that have come into the Crown Yourself realm.

Podcasting is my favorite long-form medium because the average listener time is - catch this -

20 minutes!!!

Unlike Youtube where the average watch time is about 4 minutes…

Tiktoks where the average watch time is 15 seconds…

And social media, which is usually about 4 seconds - if you’re lucky.

Getting 20 minutes to build the know-like-trust factor with someone can be a GAMECHANGER for your business, with just a few interviews.

But…none of that matters if you make the HUGE mistake of making the interview all about you.

Well…it is…

But…it’s really not.

That’s why in this Queen TV episode, I’m sharing with you 5 tips to help you be an epic guest on a...

10 Lessons from 1000 Emails to Get Booked on Podcasts

Cold communication is tricky. It’s like Goldilocks and the Three Bears. Some are too pitchy. Some are too spammy.

But, there are a few magical moments when you get it…just right.

It’s not a strategy that everyone loves…probably because it makes you feel like it's the first day of school and you’re desperately trying to make new friends.

It can, however, be an effective strategy when you’re looking to get booked on podcasts.

After all, if you’re not asking to get on podcasts, then people don’t know to book you.

After sending over 1000 emails to get booked on podcasts, I have learned a crap-ton about what works, what REALLY does NOT, and how to be incredibly effective and efficient with cold emailing.

Simple truth. It works…when you do it right.

I can’t tell you how many pre-podcast interviews I've been on where the podcaster literally says, “I don’t know...

Have you ever been on a first date and it just was...well...the WORST? Compare that to when you’ve been on a first date and you felt so seen, heard, and understood? 

Maybe that date led to a fabulous relationship. Maybe you two decided to be just friends, but still found each other to be pretty cool. Either way, you can FEEL the difference when it’s a good date and a bad date.

Here’s the thing with dating...with each first date you have HOPE.

You want it to work out. 

You want it to be an amazing experience.

You want it to lead somewhere. 

The same is true for podcasts. 

You want your podcast experience to be AMAZING!

Going on someone else’s podcast is very much like going to someone’s house on a first date. 

And I’d know, as not only have I done over 150 podcast interviews, but my husband literally wrote the book on having first dates at your home and cooking for them. That’s how he got me ;)

When you’re going...

3 Podcast Interview Tips I WISH Podcasters Knew as a GUEST!

Podcast Interview Tips I WISH Podcasters Knew as a Guest // Learn how to profit from podcasting. Get on the waitlist for Communication Queens: https://crownyourselfcoaching.com/communication-queens-waitlist 

Preparing for a podcast isn’t just about asking the best interview questions. It, like every relationship, is about the entirety of the experience that you give your guests who come onto your podcast to do an interview. 

Just like with a first date, there are a whole lot of other engagements and interactions with a guest coming onto your show BEFORE they even get to the podcast interview (aka the “first date.”)

In this video, I break down the systems that a podcaster can have set up to do an interview-style podcast, including how to do a podcast interview on zoom, how to use calendly to schedule podcast interviews, podcast automation, and interview preparation tips, so that your podcast...

How to Be a GREAT Guest on a Podcast

If you’re going to be a guest on a podcast, then decide to be a GREAT one! Because the ripple effect one podcast interview can have on your business can be transformative. 

Why be a guest on a podcast? Well, after appearing on over 150+ episodes as a guest on other people’s podcasts, I've found guesting on podcasting to be one of the most powerful + profitable sources of lead generation for a business. And my Communication Queens students have as well!

Being a great guest on a podcast doesn’t require tons of prep or work on your part, but in order to be a good guest on a podcast, whether you’re recording virtually, remotely, or collaborating in person, there are a few things you need to know to have an epic interview.

(And no, I don’t just mean having the right podcast microphone.)

In this video, I show you the 3 things you need to do in podcast interviews and to have your interview stand out to be as great as...

Preparing for a Podcast Interview

(What You MUST Know as a Guest!)

Have you ever felt unprepared going on someone else’s podcast as a podcast guest? Maybe you’ve prepared for a podcast interview, but then when it came to the interview you felt like you got stuck in your head with all your preparation.

In this video, I show you how to be a great guest on a podcast, so that your podcast interview stands out and serves the podcaster’s audience best. 

After appearing on over 150+ episodes as a podcast guest on other people’s podcasts and after having done over 80+ podcast interviews, I break down the best interview preparation in this podcast tutorial, so that you feel prepared for your podcast interview, showcase your brand in the best light, and are a good podcast guest on someone else’s podcast so you get referred to do even MORE podcast interviews!!

That is the power of using guesting on other people’s podcasts as a lead generation strategy...